Private Label Leads Wine Sales In Italian Supermarkets
Private label wines registered significant growth in Italy last year, according to IRI research carried out for Vinitialy 2019.
The data includes sales in hypermarkets, supermarkets and independent small retailers.
Large-scale retail is still, by far, the most important sales channel for Italian wine, accounting for 619 million litres and a value of €1.9 billion.
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