Get the app today! Download iPhone App Download Android App

Tesco Launches Vegan Jam Doughnuts

Published on Jan 12 2021 11:59 AM in Private Label tagged: Trending Posts / Tesco / Doughnuts / vegan food / Wicked Kitchen

Tesco Launches Vegan Jam Doughnuts

UK retailer Tesco has launched vegan jam doughnuts under its Wicked Kitchen range.

The 'Jazzy Jam Doughnuts', available across the UK, are priced at £1 for a pack of five.

The launch is part of the retailer’s strategy to expand its plant-based food range and offer shoppers exciting new vegan treats.

'Most Popular Sweet Item'

Tesco food developer Kaysha Keane commented, “Plant-based food is the biggest culinary revolution of the 21st century and there have been some fantastic products coming out – but until now, there has not been a dedicated vegan jam doughnut.

“Jam doughnuts have been the single most popular sweet item in our in-store bakeries for ages, so with the incredible growth of the vegan movement, it was an obvious choice to create a plant-based version.”

Tesco teamed up with Sheffield-based Fletchers Bakery to create the doughnut.

Andy Bingham, head baker at Fletchers, said, “These delicious doughnuts are sugar-dusted with an apple and raspberry jam filling but, unlike the traditional variety, have not been made using any animal products.”

Tesco has also launched other plant-based bakery items such as For The Love Of Chocolate Muffins, Double Trouble Chocolate Cookies, Oat Wheel Raisin Cookies, Super Cinnamon Scrolls, and Really Wild Blueberry Muffins.

© 2021 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.

Share on Facebook Share on Twitter Share on LinkedIn Share via Email