Every Monday, the retailer sends a link via private message on WhatsApp to customers who have opted for an e-mail leaflet.
The link takes consumers directly to the digital version of the leaflet.
"With WhatsApp, we want to address our customers in a single click and in a way that doesn't restrict them," explained Benoit Denis, director of marketing and communication at Aldi Luxembourg. "This way, they can consult us easily and at any time of the day."
The initiative is in response to government measures affecting the distribution of paper leaflets in the country.
In 2022, Aldi implemented a QR code on the side of its milk cartons leading to the digital folder.
In Spain, Aldi has opened ten new stores since the start of the year, with two new openings in May, in Madrid and the Balearic Islands.
In the period from January to April, the discounter opened new outlets in Alzira (Valencia), Andalusia, Catalonia, Madrid, Valencia, Galicia, the Balearic Islands and the Canary Islands.