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Aldi's Kevin The Carrot Rapped Over 'Christmas Spirits' Commercial

Published on Feb 21 2018 11:48 AM in Retail tagged: Featured Post / UK / Aldi / Advertising / ASA / Kevin the Carrot / Paywall / Advertising Standards Authority

Aldi's Kevin The Carrot Rapped Over 'Christmas Spirits' Commercial

Discounter Aldi has been criticised for a Christmas TV commercial that it aired in the UK, featuring a cartoon carrot alongside promotional alcohol deals.

The commercial, featuring Kevin the Carrot, Aldi's Christmas mascot, featured a voice-over stating, “Kevin was feeling a little bit tense. He thought there were spirits. He had a sixth sense. As it turned out, his instincts were right. There were a few spirits that cold Christmas night."

The advert interspersed images of the computer-generated carrot and bottles of alcohol, including gin, vodka and scotch.

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