Amazon 'Could Outsell Sainsbury's' As A Challenger Supermarket, Study Finds
Amazon would be likely to attract a sizeable percentage of shoppers, should it decide to enter the UK grocery sector in a significant fashion, a new study by behavioural science experts Decision Technology (Dectech) has found.
The group found that, controlling for other factors such as price, 13% of customers in the grocery market would choose Amazon – putting the online player ahead of Sainsbury’s (10%), but behind Morrisons (16%), Tesco (16%) and Asda (17%).
Earlier today, Sainsbury's posted a 1.1% decline in like-for-like sales in the third quarter of its financial year.
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