UK retailer Asda has appointed Adam Zavalis as its new vice president of marketing.
"His creative instinct and track record of delivering industry-leading creative campaigns will be a great addition to Asda as we move forward on our journey to deliver outstanding quality products at incredible prices to UK customers."
As vice president of marketing, Zavalis will lead the company's marketing team and agency partners to create and deliver campaigns, and connect customers to Asda’s products.
He joins the retailer from Aldi, where he spent eight years as marketing director.
He began his career working for international marketing agencies in the UK and Singapore, before spending the last decade in the retail sector with Aldi and Boots, the company noted.
'A Much-Loved Brand'
Commenting on his appointment, Zavalis said, "Asda is a much-loved brand which is part of the fabric of many communities right across the UK.
"It is a business with a rich history as a consumer champion and an exciting future, which I am delighted to be part of."
Recently, Asda completed the rebranding of the first 11 stores acquired from Co-op last year. The project is part of the retailer's plan to convert 116 acquired convenience stores and attached petrol station forecourts to the Asda Express banner.