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Retail

Carrefour Posts Strongest Performance In France In March/April: Kantar

Carrefour posted the strongest growth of all major French retailers in the period from 21 March to 17 April, with its hypermarket channel outperforming, new data from Kantar has shown.

According to the data for the 'P4' period, Carrefour, which recently reported 'strong' first-quarter sales, saw a 0.5 percentage point gain in market share, to 20.1%, with its hypermarkets seeing a 0.4 percentage point gain to 8.8%, largely driven by new customers.

Elsewhere, Carrefour's proximity/convenience stores saw a 0.2 percentage point gain to 2.8% market share.

Also performing strongly was Lidl, which reported a 0.4 percentage point increase in market share, to 7.6%. The discounter recruited an additional 350,000 households during the period, said Kantar.

Fellow discounter Aldi gained an additional 420,000 households in the period, as it grew its market share by 0.2 percentage points to 2.8%.

Market leader E.Leclerc, meanwhile, strengthened its share by 0.2 percentage points, pushing it over the 22% market share level, while Casino Group reported a 0.1 percentage point gain to 7.1%, boosted by strong performances for Casino supermarkets and Franprix.

Consumer Spend Down

According to the data, French consumers spent 3.2% less in stores during the most recent period, compared to P4 2021. On average, shoppers spent €1.20 less per store visit.

Bucking the trend of recent years, hypermarkets saw the biggest gain in market share in the period, rising by 0.7 percentage points to 39.4%.

The proximity circuit saw a 0.3 point gain to 7.6%, while discounters saw no change in share, accounting for 11.2% of the market.

Online was down slightly (-0.1 percentage points) to 9.3%, while the supermarkets channel posted the sharpest decline, of one percentage point, to 32.5% market share.

© 2022 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.

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