Danish Retailer MENY Gains More Loyal Customers In 2023, Study Finds

By Dayeeta Das
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Danish Retailer MENY Gains More Loyal Customers In 2023, Study Finds

MENY has seen a 2.4 percentage-point year-on-year increase in loyal customers to 55.9% in 2023, according to Loyalty Group's annual survey of grocery chains - Loyalty Group Brancheindeks Dagligvarer 2023.

The data also showed that MENY is closing in on REMA 1000, which continues to lead the Danish market in terms of customer loyalty.

The industry average in customer loyalty stood at 49.3% - an increase of 1.6 percentage points compared to the previous year, parent company Dagrofa noted citing the study.

Richo Boss, chain director at MENY said, "This is another survey we are proud of. MENY is doing well. We're gaining market share, and now we've also confirmed that our customers are loyal.

"They are more loyal than average and their loyalty has also increased more than average this year. This is proof that what we are doing is right."


Highlights Of The Study

As part of the survey, Loyalty Group asked consumers a range of questions about their attitudes towards grocery chains, including customer loyalty, their perception of the chain on products and other factors.

Out of the 10 grocery chains examined in the study, MENY consistently ranked in the top three across nearly all categories.

MENY was ranked as overall winner with the best average for product quality. Respondents also ranked it the best for meat and cold cuts; and fish and seafood.

The survey also revealed that participants rated MENY's staff as 'professional' in terms of service quality and considered the quality of its organic products as 'satisfactory'.


Jesper Bjerring, commercial director at MENY said, "It's really gratifying that we win these categories, because these are also areas we focus on. It's also a big pat on the back that consumers generally rate us best in 'Product Quality'. That's important to us.

"It's also important for us that customers know that we have the best trained employees. For us, these are food employees because they are so skilled and well-trained to advise customers about the products."

Loyalty Group Brancheindeks Study

Loyalty Group's annual industry survey for grocery stores, Brancheindeks, examines Danes' loyalty and satisfaction with their grocery chain.

The survey, conducted in August of this year, includes the responses of approximately 3,826 Danish grocery shoppers, who answered an online questionnaire.

The questions explore customers' loyalty, satisfaction and attitudes towards their groceries.

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