Discover The Latest In Shop Fitting, Store Design And Visual Merchandising At EuroShop 2023

By Steve Wynne-Jones
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Discover The Latest In Shop Fitting, Store Design And Visual Merchandising At EuroShop 2023

The Shop Fitting, Store Design & Visual Merchandising dimension is one of the eight experience areas of EuroShop 2023, which takes place from from 26 February to 2 March 2023 in Düsseldorf.

Leading architects, designers, planners, and producers will be represented at the event, with some 328 exhibitors present across 28,000 square metres of exhibition halls 10, 11, 12, and 13. This makes it the biggest segment of EuroShop.

In the Shop Fitting, Store Design & Visual Merchandising dimension, EuroShop visitors can draw inspirations from temporary design and modular concepts, as well as find hands-on solutions for sustainability. Forms and functions often derived from nature, but digital elements have also become indispensable.

The range of products, solutions, and services offered in this dimension is wide-ranging, from store architecture, store design, store planning and project management to display mannequins, display busts, display counters, and mirror systems to display stands, changing cubicles, sales counters, showcases, shopping carts, and more.

Store Design Stage

The Store Design Stage will host a number of lectures on topics related to designing, planning, and creating experiences and emotions for stores. Planned lectures include 'Turning up the Heat in Your Brand’s Kitchen', 'Transparency, Design and Sustainability', 'Anatomy of a Retail Trend: How Influence Has Shaped the Retail Consumer' and 'What Impact Does Store Design Have on the Customer Experience?'


The complete lecture program of the Store Design Stage is available online and will be interpreted into English and German.

The Store Design Stage is located in Hall 13, which is not only home to the Shop Fitting, Store Design & Visual Merchandising dimension but also to the Materials & Surfaces dimension.

EuroShop Designers’ Village

At the EuroShop Designers’ Village, 13 international architects’ offices and design studios will be presenting the latest trends and use cases for interior design and forward-looking retail design concepts. The stands at the Designers’ Village are complemented by a spacious lounge area for networking.

The highlight at the Designers’ Village is the Retail Designers’ Stage. Here, talks and presentations will be delivered about the latest findings and best practices in interior design and retail design, such as 'Sophisticated, Striking, Sustainable – Tomorrow’s Design Challenges for Retail Brand Design', 'Ideas Made Possible: Retail Futures 2030' and 'Curated Retail Experiences Go Straight to the Customer’s Heart'. The Retail Designers’ Stage lecture agenda is also available online.


EuroShop 2023 is open daily to trade visitors from Sunday, 26 February to Thursday, 2 March 2023, from 10.00 am to 6.00 pm. Admission tickets are only available online at One day tickets cost €70, two day tickets cost €120, and a 'season ticket' is priced at €165.

© 2023 European Supermarket Magazine – your source for the latest Retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.

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