Subscribe Login
DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Retail

Taking Store Design To The Next Level – A Trip To Ukraine

By Steve Wynne-Jones
Share this article
  • Nina Mishchenko explores the transformation of supermarket design in Ukraine, examining how the approach has evolved under the influence of retailer Silpo. This article appeared in ESM's November/December 2023 edition.

    Imagine walking into a supermarket and seeing art objects and illustrations on the walls in the form of various helicopters and flying machines, as they were imagined in the 1920s. A huge retrofuturistic helicopter hangs over the produce section.

    Here you are greeted by science fiction and imagined technologies, as the future meets supernatural intelligence and unusual objects. This is not just a place to buy groceries, but a centre where people can relax, absorb positive emotions, and feel comfortable. You will leave the supermarket feeling like you have entered another world – a world where anything is possible, where science and fantasy meet, where the future meets the past.

    PLEASE SUBSCRIBE OR SIGN IN TO CONTINUE READING
    ESM

    30 Day Free Trial

    Try European Supermarket Magazine Premium

    Enjoy full access to European Supermarket Magazine, our weekly
    email news digest, access to all website and app content, and the latest digital
    magazine for a full 30 days.

    • - Payment details required during trial sign up.
    • - You may cancel at any time up to the end of the 30-day trial period.
    • - If you continue after the trial perion, then the annual rate of €109+VAT will be debited.
    Get the week's top grocery retail news

    The most important stories from European grocery retail direct to your inbox every Thursday

    Processing your request...

    Thanks! please check your email to confirm your subscription.

    By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.