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Retail

French Household Expenditure Down, Lidl Outperforms Rivals: Kantar

French household expenditure in the grocery channel fell in February on a month-on-month basis, according to the latest data from Kantar.

Data for the P2 period (20 January to 20 February) shows that the number of transactions rose 2.7% compared to the same period last year, however this is down on the corresponding period two years ago (-1.4%).

Lidl Sees The Strongest Growth

In terms of the retailers that put in the strongest performance during the period, Lidl outperformed the market with a 0.6 percentage point gain to 7.2%, with the discounter reaching an additional 600,000 households, as well as increasing shopper loyalty, Kantar said.

Rival Aldi also saw strong shopper gains, adding an additional 590,000 households to give it a 2.8% market share, a 0.3 percentage point gain. Both Lidl and Aldi also put in a solid performance in January, previous data showed.

Carrefour also saw its share rise by 0.3 percentage points, to 20.1%, with half of this growth attributed to its convenience store network (0.2 percentage point gain), which is outperforming the rest of the business.

Market leader E.Leclerc, which holds 22.4% share, reported a 0.2 percentage point increase, adding 350,000 households and benefiting from a loyal clientele.

Elsewhere, Groupement U holds 11.2% market share, and has 'remained stable' across its formats, according to Kantar, while L.Delhaize Group is on 2.8% market share.

Retail Channels

As for store formats, hypermarkets/supermarkets and convenience stores all gained 0.2 percentage points in market share, with the online channel slipping back 0.3 percentage points.

Online now holds 8.9% of the overall grocery market, which is 2.1% higher than two years ago, before the COVID pandemic took hold.

© 2022 European Supermarket Magazine – your source for the latest Retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to  ESM: European Supermarket Magazine.

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