Gruppo VéGé Partner Migross Opens Cash-And-Carry Outlet In Lonato

By Dayeeta Das
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Gruppo VéGé Partner Migross Opens Cash-And-Carry Outlet In Lonato

Migross, a partner company of Gruppo VéGé and one of the leading retailers in Veneto, has opened its first cash-and-carry store in Lonato, northern Italy.

The opening follows Migross' recent acquisition of the L'Alco Grandi Magazzini Group business unit and its eight Altasfera branded department stores.

The retailer says that it reopened the cash-and-carry in Lonato in record time.

Migross Cash & Carry

In December of last year, Migross finalised the purchase of the L'Alco Grandi Magazzini Group business unit for €31.5 million.

Marco Mion, commercial manager of the group, stated, "Despite the difficult period for the HoReCa, Migross has decided to invest and return to play an active and functional role aimed at guaranteeing service and price to professional operators. As per the philosophy of Migross, we want to grow and improve continuously to provide a quality service and always guarantee affordable prices."


Elsewhere, Alessandro Mion, Migross logistics manager, added that the group is in the process of developing a modern e-commerce platform, aimed at making life easier for shoppers.

"There is a need to respond to previous customers who have seen themselves deprived of a service to which they were loyal," he said.

Gruppo VéGé

Gruppo VéGé recorded growth for the eighth consecutive year, closing the 2021 financial year with a consumer turnover of €11.95 billion, representing an overall increase of 5.9% and like-for-like growth of 3.1% compared to 31 December 2020.

The group ranks first in Italy in terms of the number of stores it operates (with over 3,800 outlets) at the beginning of this year, and fifth in the retail channel with a market share of 7.5%, according data from GNLC September 2021 Nielsen.


At a regional level, the companies associated with the Gruppo VéGé are market share leaders in Campania, Sicily, and Basilicata, ranking second in Veneto and third in Sardinia and Molise.

The group said that it may be forced into making adjustments in stores as the pandemic and rising inflation are set to impact on consumption in 2022.

© 2022 European Supermarket Magazine. Article by Conor Farrelly. For more Retail news, click here. Click subscribe to sign up to ESM: European Supermarket Magazine.

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