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Retail

More Than Half Of Poles Mainly Buy Products On Promotion: Study

More than half of Polish shoppers (52%) say that they mainly buy products on promotion, a study carried out for BIG InfoMonitor by Quality Watch has found.

Bargain hunting is commonplace across all age groups and in every Polish region, however shoppers in Podkarpacie (57%) and Silesia (56%) were found to be most likely to seek out promotions.

Seeking Promotions

In addition, the study, Zwyczaje finansowe Polaków (Financial customs of Poles), found that female shoppers (59%) are more likely to seek out promotions when shopping.

Two out of five Polish consumers (40%) also told the study that they don't like paying for parking, with the highest proportion of those looking for free parking where possible among the 18 to 24 age group (48%), the study found.

The study also found that 20% of consumers that smoke are unlikely to share a cigarette, with 27% of males and 17% of females unlikely to share a smoke with a friend or colleague.

In addition, close to one in five Poles say that they never contribute to charity, with higher percentages of men (22%) and older people, aged 65 to 74 (25%) saying that they do not support charities.

Future Prospects

According to BIG InfoMonitor, the study reflects the fact that while wages are rising and unemployment is at a 'record low', the day to day budgets of many Polish consumers remains 'limp'.

However, around two fifths of consumers expect their financial condition to improve in the next year.

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.

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