Dutch retailer Jumbo has announced that it will open its sixth store under the Foodmarkt banner in Tilburg in the Netherlands, on 21 November.
The store, spread across an area of 3,000 square meters, will offer Jumbo groceries as well as numerous international and national dishes, prepared by chefs and food specialists in the La Place world kitchens, at affordable prices, the retailer said.
It will also house one of the largest fruit and vegetable departments in the Netherlands. Customers can buy fresh La Place bread from its bakery as well as other local products.
The outlet will also offer a food café with 165 seats, where customers can enjoy meals prepared in-store.
'Real Food Experience'
Commenting on the new opening, the CCO of Jumbo Supermarkten, Colette Cloosterman - van Eerd, said, "Jumbo Food Market Tilburg offers a real food experience where the best of both Jumbo and La Place come together."
The new outlet will also have a Jumbo pick-up point, where customers can collect orders that were placed online.
Dutch cyclist Timo Roosen will inaugurate the store along with the employees.
The first 300 customers will receive a free bunch of flowers, and those who spend more than €25 between 21 November and 25 November will also receive a complimentary chocolate cake.
Various events will be organised during the opening of the store include tasting sessions, cooking demonstrations, and workshops supervised by chefs and fresh food specialists from Jumbo Food Markt.
Jumbo already operates five Foodmarkt outlets in the Netherlands in Veghel, Amsterdam, Breda, Groningen, and Utrecht.
The retailer is also going to focus on opening Foodmarkt-style outlets in Belgium.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.