Massmart Sells Most Food Assets To Shoprite For €76m

By Dayeeta Das
Share this article
Massmart Sells Most Food Assets To Shoprite For €76m

Massmart is selling its non-core food assets to rival Shoprite Holdings for 1.36 billion rand (€76 million) to focus on businesses with high returns, the South African retailer controlled by Walmart has said.

Massmart is in the middle of a turnaround that has now moved beyond shutting underperforming stores and replacing fresh and frozen food at its Game chain with clothing. After the deal, it will mostly sell fresh food through its wholesale Makro chain.

"The sale marks another step in the group's portfolio optimisation process and will, amongst other benefits, free up management time to enable increased focus on leveraging Massmart's core merchandise and market strengths," Massmart chief executive Mitch Slape said.

The Deal

Under the deal, Cambridge Food, Rhino and Massfresh, which is made up of The Fruitspot and a meat processing facility, as well as 12 Cash & Carry stores, will be transferred to Shoprite Checkers, Massmart said.

It said proceeds from the deal would be used to pay down drawn bank facilities and for investments in e-commerce and also in general merchandise, do-it-yourself and wholesale food and liquor, Massmart's core businesses.


The transaction, consisting of 71 food stores, 43 liquor shops and a meat processing facility, is expected to close early in the first quarter of 2022.

A Market Leader

For Shoprite, a leader in high-volume and discount retail, the deal will give it a bigger slice of the 595 billion rand food and grocery retail market, of which less affluent shoppers make up the overall market.

"We believe we can profitably run these operations," Shoprite group chief executive Pieter Engelbrecht said in a separate statement.

He said the deal also gave Shoprite, South Africa's biggest retailer by market capitalisation, immediate access to opportunities that were on its medium-term list.


In February of this year, the retailer said its profits for the half year that ended 27 December 2020 will be higher by between 12.5% and 22.5% compared with the same period a year ago.

News by Reuters, edited by ESM. For more Retail news, click here. Click subscribe to sign up to ESM: European Supermarket Magazine.

Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.