Promotion levels are increasing in South African grocery retail, with 30% of total volume sold at a discounted rate last year, a new study by Nielsen has found.
The frequency of promotion in the grocery industry has increased by 3% since 2017, the research firm said.
Consumer confidence is stagnating in the South African market, with the initial bounce seen following the election victory of Cyril Ramaphosa in May giving way to a degree of disillusionment, particularly among business owners, over the sluggish pace of development.
