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S Group Bucks Europe's Hypermarket Trend, As Prisma Posts 4.3% Growth

While retailers in many European markets seek to downplay their exposure to the hypermarket channel, in Finland, the format appears to be in rude health, according to the latest sales figures from retailer S Group.

Its Prisma hypermarket chain posted 4.3% sales growth last year, boosted by 'reliable service, good value and a constantly renewing range', the the company said in a statement.

Sales were roughly on a par with the previous year at the group's other banners, Sale and Alepa, while its S-market supermarket operation 'maintained its position as the largest retailer chain in the market', the group said.

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