Sainsbury’s Tests Reverse Vending Machine For Recycling

By Dayeeta Das
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Sainsbury’s Tests Reverse Vending Machine For Recycling

UK retailer Sainsbury’s is testing a reverse vending machine in its Lincoln Superstore which allows customers to return plastic bottles for recycling.

The machine accepts bottles of up to 3 litres in capacity and drinks cans bought from Sainsbury’s.

Customers can deposit up to 500 items per head in exchange for 5p coupons per item.

Shop, Save, Recycle

The coupons can be redeemed against shopping bills, and will result in a maximum saving of £25 (€28.05).

Director of Sainsbury’s Brand, Judith Batchelar, said, "We’re delighted to offer a new way to help our customers recycle while saving on their shop."


The trial is Sainsbury's latest step after its recent decision to remove plastic bags for loose fruit, vegetables, and bakery items.

In May of last year, Iceland announced plans to test a reverse vending machine in its store, in support of the government’s intention to introduce a deposit-return scheme in the country.

 © 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.

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