British retailer Iceland has announced that it is the first UK supermarket to implement a ‘reverse vending machine’ in store, in support of the government’s intention to introduce a deposit return scheme in the country.
Shoppers can insert empty containers into the machine and receive money or vouchers in return. It will accept any Iceland plastic beverage bottles and reimburses the customer with a 10p voucher per bottle, which can be used in store.
The frozen-food company will be trialling the machine in its outlet in Fulham, London, for a six-month period.
