X5 Group, Sber Discuss Potential Expansion Of Partnership

By Dayeeta Das
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X5 Group, Sber Discuss Potential Expansion Of Partnership

Russian retailer X5 Group and Sber are discussing a potential expansion of their ongoing partnership in e-commerce, data architecture management, cloud technologies and artificial intelligence, as well as the creation of virtual assistants.

Igor Shekhterman, CEO of X5 Group, said, “Cooperation with Sber, which is one of Russia’s technology leaders in the field of ecosystem and digital products, will enable us to strengthen our expertise in this area, and to bring unique products and services to our clients faster.

“X5 Group’s focus on developing express delivery from our stores will enable us to participate effectively in the digital race while leveraging our advanced infrastructure, scale, the strength of our retail brands, and advantageous terms with suppliers.”

X5 And Sber Partnership

In e-commerce, X5 Group will focus on developing express delivery services. It is also considering the merger of the Perekrestok Vprok ‘stock-up shopping’ service with Sber’s e-commerce business to develop it with the SberMegaMarket marketplace.

The parties are currently in the process of negotiations, and the outcome will be announced in due course, the retailer noted.


Lev Khasis, first deputy chairman of the board of Sberbank, said, “Sber and X5 Group have millions of customers in common, and we see a significant level of potential synergy in our cooperation, which I am certain will be mutually beneficial for both our companies and our clients.

“We are currently discussing the details of further collaboration, which will be based, inter alia, on cutting-edge technological solutions by Sber, including in the fields of artificial intelligence, cloud computing, data analysis, and virtual assistants.”​

X5 is also collaborating with accelerator and investor Plug and Play on various solutions in sustainability.

© 2022 European Supermarket Magazine – your source for the latest retail news. Article by Conor Farrelly. Click subscribe to sign up to ESM: European Supermarket Magazine.

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