The A-Z of Retail: I is for Iceland
ESM: European Supermarket Magazine is proud to launch 'The A-Z of Retail', a new subscriber-only series that offers a deep analysis of the retailers, suppliers and individuals making the news each week. Today: I is for Iceland.
For many people, Iceland evokes the dramatic landscape of hot springs and lava fields of the Nordic island nation in the far north of the Atlantic.
But in the world of retail, Iceland – the UK supermarket synonymous with frozen food – is generating plenty of heat of its own with its approach to plastic waste.
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