Advertising: latest news, insights and analysis | ESM Magazine

Jumbo Launches Self-Service Platform For Advertisers

Dutch retailer Jumbo has announced the introduction of a new self-service platform in collaboration with Streaem, which allows brands to set up, monitor an...

Retail Media Ad Revenue Forecast To Surpass TV By 2028

The value of global advertising revenue from retailer-owned e-commerce sites is growing so fast that the medium, known as retail media, is forecast to exce...

Walmart Reiterates Goal Of Doubling International Gross Merchandise In Five Years

Walmart still expects to double the amount of gross merchandise volume it sells in foreign markets to $200 billion in five years, a top executive at the re...

Poland's Allegro Sees Q2 Profit Rising 13% To 16% At Home

Poland's biggest e-commerce platform Allegro expects its core earnings to rise 13%-16% at home in the second quarter, after its March-quarter figure beat i...

Morrisons Brings Back 'More Reasons To Shop At Morrisons' Campaign

British retailer Morrisons has announced it is bringing back its 'More Reasons To Shop At Morrisons' campaign.

Amazon Sees Sales And Profit Ahead Of Expectations

Amazon.com Inc has reported quarterly sales and profit ahead of expectations but said that it was seeing a sharp drop in cloud revenue growth as businesses...

BAT And Amazon Under Investigation In Italy Over Tobacco Heater Advertising

British American Tobacco and Amazon are under investigation in Italy over what regulators say is potentially misleading advertising for the Glo Hyper X2 to...

Easter To Generate Retail Sales Worth €2.2bn In Germany, Notes HDE

Retail sales for Easter in Germany are expected to amount to €2.2 billion this year, with more than 40% of shoppers planning to spend on seasonal prod...