The programme will see Publicis Sapient work with the UK retailer on the transformation of its ecommerce capability, with the aim of delivering a new digital platform by April 2024.
Asda said that Publicis Sapient's core SPEED capabilities – strategy, product, experience, engineering and data and AI – will deliver an end-to-end transformation that will enable Asda to move off Walmart systems, while building an agile operating model.
“We are delighted to be partnering with Publicis Sapient, a leading digital business transformation company with a strong track record in e-commerce platforms," said Carl Dawson, vice president, chief digital & technology officer at Asda.
"We look forward to a successful partnership and to the delivery of a platform that will enable a seamless transition for our customers, moving from a legacy system run by Walmart to an entirely independent Asda-owned platform."
Possible Merger With EG Group
The combination would potentially create a retail giant worth between £11 billion and £13 billion (€12.5 billion to €14.8 billion) which would have more than 581 supermarkets, 700 petrol forecourts and 100 convenience stores in Britain, according to reports in The Times newspaper.