Hair, There And Everywhere – What Effect Could Lockdown Grooming Habits Have On P&G?
In April, actor Jim Carrey announced on his Twitter page that he planned to grow a beard until "we all go back to work", i.e. once the coronavirus pandemic had subsided.
While the Truman Show star eventually gave up on his hirsute ambitions a month later – "I shaved because... hey, I don’t need a reason," as he put it on social media – the choice of many to forgo their traditional grooming habits during lockdown could have a knock-on effect on major brands in the male grooming industry.
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