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Technology

Pernod Ricard Announces Digital Partnership With JCDecaux

French companies Pernod Ricard and JCDecaux have announced a digital data management partnership with the launch of a solution called Data Portal.

The solution enables a company to centralise all the data from its different entities around the world in a single point, facilitating their use and sharing.

Data Portal is aligned with the transformation objectives of Pernod Ricard and JCDecaux, as both have placed data at the heart of their business and growth strategy.

The tool has been developed by the Pernod Ricard IT Data Centre of Excellence team, which currently comprises 20 people.

The tool is easy-to-use and offers an intuitive solution to accelerate digital transformation, the company said.

Using Data Portal, close to 7,000 Pernod Ricard employees can find everyday information about sales or key figures, to assist with the development of their commercial strategies.

Alexandre Ricard (pictured), chairman and CEO at Pernod Ricard, stated, "The Data Portal facilitates our teams’ work in order to provide each of our markets with the right product, at the right time, at the right price, to the right consumer. We’re delighted to share this innovation with JCDecaux and to benefit from each other’s experience."

The Partnership

The partnership between the two groups is positioned as an alliance between non-competitive partners, and does not involve the exchange of data between the two companies.

According to Pernod Ricard, the alliance will help accelerate the development of new data-related features and technologies, and offer the prospect to open up the platform to other non-competitive companies, within the same legal framework and co-construction model.

Neoxia, a third-party digital company, will monitor the project and ensure that the platform’s development and integration align with the roadmap co-defined by Pernod Ricard and JCDecaux.

'Power Of Collaboration'

Jean-Charles Decaux (pictured), chairman of the executive board and co-CEO of JCDecaux, added, "Designed via an open innovation approach, this solution will help us achieve our data strategy and fulfil our objective of developing shared data management platforms within JCDecaux.

"This will in turn allow business units to capitalise upon this innovation for the benefit of our customers and partners, media agencies, advertisers and local authorities."

© 2022 European Supermarket Magazine – your source for the latest technology news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.

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