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The A-Z of Retail: Y is for YouTube

Published on Mar 22 2018 10:59 AM in Retail tagged: Trending Posts / Youtube / Paywall / The A-Z Of Retail

The A-Z of Retail: Y is for YouTube

ESM: European Supermarket Magazine is proud to unveil 'The A-Z of Retail', a new subscriber-only series that offers a deep analysis of the retailers, suppliers and individuals making the news each week. Today: Y is for YouTube.

They may occupy a central role in our day-today lives, but the year 2018 could yet turn out to be a tipping point for our relationship with online giants such as Google, Amazon and Facebook.

While Facebook is battling to save face amidst the ongoing Cambridge Analytica scandal, the world’s largest video sharing site, YouTube, is learning about the pitfalls of online advertising the hard way.

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