Bonduelle has launched a delivery service, ‘My Secret Basket’, which will allow its France-based customers to have its products delivered to their doors.
The tinned-food giant says that ‘Mon Panier Secret’ is designed to encourage people to cook, supporting its broader objective of being a ‘reference to ensure well-being through a vegetable diet.’
A website has been created to facilitate the new service. Bonduelle has been working on the concept for about two years, it says.
Last year, the French firm launched 'Ça Déboîte' (‘That's 'Cantastic!'), a promotional push to draw the attention of younger shoppers to its produce.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.