Frostkrone Continues To Expand, Acquires Varenne Gastronomie
Frostkrone Holding has acquired the French finger-food company Varenne Gastronomie, thereby expanding its product range and international presence.
"So, we are strengthening our position in the market and pursuing our growth targets in a stringent and future-oriented manner," explained Frédéric Dervieux, managing partner of Frostkrone Tiefkühlkost GmbH.
Earlier, in April of this year, it had acquired frozen savoury snack manufacturer Piz'wich.
Varenne Gastronomie is a specialist in creating and manufacturing fine finger food from high-quality, natural, untreated ingredients.
Piz'wich is ideal for accompanying an aperitif or cocktail, as well as a small appetiser.
The product developers rely on natural, selected raw materials and spices from all over the world to create savoury snacks.
The company is also proficient in producing innovative items from rice leaves and real brick dough, in large quantities.
The product portfolio of Varenne Gastronomie includes, among other items, mini Corolles, Bouchées en Feuille de Brick – snack-sized bites in brick dough – mini croustillants, and pastilla.
Mini Corolles are often served along with an aperitif or a cocktail. They are thin, crispy-baked flower-shaped wheat pancakes filled with vegetables, cheese, coquilles Saint Jacques, or shrimp.
Bouchées en Feuille de Brick are small, crispy surprises in creatively designed shapes, such as rosebud, candy or lolly, with savoury fillings.
Originally from the Maghreb, pastilla is a very popular crispy appetiser, filled with cheese, meat or fish.
Made from very thin and crispy wheat dough with a filling of first-class vegetables, meat or cheese, the mini croustillants are available as small Aumônières, rolls or triangles.
These appetisers can be quickly and easily prepared in the oven.
Shaping A Successful Future Together
Dervieux explained, "In order to continue being successful, it is important to offer our retail and foodservice customers a varied and tailor-made range of deep-frozen finger foods and snacks.
"With Varenne Gastronomie, we now have a partner at our side that is extremely well versed in the creation and manufacture of fine finger food," he added.
Also, senior partner of EMERAM Capital Partners GmbH, and a major investor in the Frostkrone Group, Dr Christian Näther, underlined the relevance of the transaction and said, "By acquiring Varenne Gastronomie, we are strengthening the position of Frostkrone in Europe, and particularly in France."
Varenne Gastronomie will continue to be operationally managed by founder and managing director Richard Ortiz.
"I am proud and honoured to become part of the Frostkrone team, contributing to the growth targets envisaged and giving a new impetus to Varenne Gastronomie," declared Ortiz.
Since 2013, Frostkrone has been continuously on the road to success. Innovation and competence in deep-frozen finger foods and snacks are the secret to the company's success.
Frostkrone has convinced its customers at home and abroad with a wide and varied assortment. This is reflected in the company's export market expanding continuously in recent years.
Its current product range is available throughout Europe: in Scandinavia, the Netherlands, France, Spain, Portugal, Great Britain and Switzerland.
In 2017, additional Eastern European countries were added, such as Slovakia, the Czech Republic, Poland, Estonia, Lithuania, Latvia and Russia. The company also exports its products to the USA.
"Both companies work closely together already today, and in future, we will be able to make better use of synergies and can jointly drive innovation," Dervieux said, convinced.
Varenne Gastronomie was founded in 1998, and it is a specialist in designing and manufacturing elaborately shaped, high-quality finger food creations.
Its customers include well-known foodservice partners, as well as food retailers.
At the company headquarters in Val-de-Reuil, Varenne Gastronomie has a modern production facility. The company is IFS certified and employs around 125 people.
Frostkrone, founded in 1997, is a market leader in manufacturing and distributing deep-frozen finger food and snack items.
The company has established itself as an innovative market influencer in the convenience frozen-food segment.
It distinguishes itself by offering a range of finger foods that are distributed in the food retail trade and the foodservice sector, as well as online.
The Frostkrone group operates two modern production facilities, in Rietberg and Verl.
© 2018 European Supermarket Magazine – your source for the latest retail news. Sponsored content. Click subscribe to sign up to ESM: European Supermarket Magazine.