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Major Food Brands Quick To Embrace On-Trend Categories In 2019: GlobalData

By Steve Wynne-Jones
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Major Food Brands Quick To Embrace On-Trend Categories In 2019: GlobalData

This year saw major international food brands quick off the mark to snap up, or invest in, smaller companies operating in fast-growing categories, according to research firm GlobalData.

While 2019 was not a 'vintage' year for mergers and acquisitions in the food sector, with the value of deals down year-on-year in the nine months to the end of September, several deals caught the eye, and were indicative of major firms' willingness to embrace on-trend categories.

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