Smaller, Thinner, Less Sweet Snacks? Mondelēz Makes Health Drive

By Dayeeta Das
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Smaller, Thinner, Less Sweet Snacks? Mondelēz Makes Health Drive

Snack maker Mondelēz will offer more treats in smaller portions and with less sugar, as the company behind Oreo cookies and Cadbury chocolate responds to consumer demands for healthier products, underlined by a survey released on Monday.

The online survey of 6,068 adults in 12 countries by the Harris Poll for Mondelēz showed that 80% of consumers were looking for healthy, balanced snacks, although the same percentage was also still keen on indulgence.

"We know consumers want options which is why we offer a range of products that taste great from wholesome to indulgent," Chris McGrath, vice president and chief of global impact, sustainability and wellbeing, told Reuters.

'Consumers Appreciate Choice'

"Consumers appreciate choice and the majority agree there is a time and a place for healthier snacks and a time and a place for indulgent ones," she said. "There is room for both and we see that as a growth opportunity for us."

In July, Mondelēz launched a version of its popular Cadbury Dairy Milk with 30% less sugar in Britain, which McGrath said was selling well and was being extended into India.


Mondelēz lifted its 2019 sales forecast last month after reporting a 1.1% rise in third-quarter revenue, driven by higher demand in emerging markets where it has been investing heavily.

It sells a thin version of its Oreo cookies with a third less sugar and a thinner, crispier version of Ritz crackers, which it markets as a healthier option to potato chips.

Smaller Portions

The Mondelēz survey showed that 6 in 10 people prefer to eat many small meals rather than a few large ones, with the trend towards snacking even stronger among younger consumers.

"We know consumers are on the go more and more and snacking delivers on the convenience they seek," McGrath said.


Mondelēz has pledged to put 20% of its products in portion-controlled packs of 200 calories or less by 2025, from more than 15% now, and has also been encouraging customers to snack in a more "mindful" way, savouring each mouthful.

To that end, it has given advice to nutritionists and health care professionals on promoting "mindful eating", such as putting a portion in a bowl, not eating while also looking at a screen, and eating with your non-dominant hand.

News by Reuters, edited by ESM. Click subscribe to sign up to ESM: European Supermarket Magazine.

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