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A-Brands

Standing Out – How Brands Can Gain An Advantage Online

With online grocery shopping on the rise, brands are not taking full advantage of the opportunities offered by e-commerce platforms, a new study by Gartner has found. This article first appeared in ESM Issue 1 2020.

The growing sophistication of e-commerce grocery platforms, as well as pure-play online retailers, offers opportunities for brands to gain cut-through with an increasing number of online shoppers, however, not all are taking advantage of this.

That’s according to a series of studies on the UK and German markets, which explored the level to which both food and non-food brands are building a presence online.

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Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
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Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days