The recent Kantar Brand Footprint report showcased the most-chosen grocery brands across Europe, based on their Consumer Reach Points (CRP), penetration, and frequency.
Building on from that, in this article, we explore the top 20 beverage brands in Europe – including soft drinks, juices, alcoholic beverages, mineral waters and tea and coffee brands – as outlined by Kantar's Brand Footprint data for 2022.
The Top 20 Drinks Brands In Europe: Kantar
|2022 Rank||Brand||CRP (M)||Pen 2022||Frequency 2022|
Unsurprisingly, as the most-chosen brand in Europe overall, Coca-Cola also takes the top spot as the most popular beverage brand, with a CRP of 1505 million.
Nestlé-owned coffee brand Nescafé takes third place with a CRP of 308 million.
Fanta, with a CRP of 288 million, takes the fourth position. The Coca-Cola-owned brand is now available in a variety of soda flavours, as well as the traditional orange and lemon variants.
Schweppes secures the fifth spot with a CRP of 217 million. Renowned for its range of carbonated mixers and tonic water, Schweppes saw a boost during the pandemic, as more consumers sought a cocktail experience at home.
Cristaline takes the seventh spot with a CRP of 193 million, and is the leading bottled water brand on the list.
8. Red Bull
Red Bull, renowned for both its energy drinks and impactful marketing campaigns, takes eighth position with a CRP of 181 million.
Tymbark, which offers a range of fruit juices and beverages claims ninth spot with a CRP of 158 million.
10. San Benedetto
Premium bottled water brand San Benedetto rounds out the top ten with a CRP of 149 million.
Soured from the Auvergne region in France, bottled water brand Volvic ranks eleventh with a CRP of 122 million.
Part of the JDE Peet's stable, coffee brand Jacob's takes twelfth position with a CRP of 106 million.
A longstanding German favourite, tea brand Teekanne secures the thirteenth spot with a CRP of 105 million.
Sprite, part of the Coca-Cola family of brands, ranks fourteenth with a CRP of 99 million.
Headquartered in Germany, coffee brand Tchibo ranks seventeenth with a CRP of 92 million.
Renowned for its smoothies and fruit juices, Innocent takes eighteenth position with a CRP of 92 million.
Italian coffee brand Lavazza rounds out the top twenty with a CRP of 81 million.
About The Methodology
The Brand Footprint rankings reveal the brands that are winning at that ‘moment of truth’, indicating the number of times that they are chosen by shoppers. Independent of revenue, it exposes the decisions that consumers are making at the point of sale. The consumer reach points (CRPs) of each brand are calculated by multiplying three metrics: the household population, penetration, and consumer choice. CRPs are Kantar’s measure of ranking the most successful brands by the number of times that they are chosen by consumers throughout the year.
Note that all CRP figures shown measure millions of consumer reach points – i.e. a CRP of 150 would indicate 150 million consumer reach points.
For the complete list of most-chosen brands across Europe, log on to www.kantar.com/campaigns/brand-footprint.