TUTTOFOOD Evolves Into A Knowledge And Business Hub

By Dayeeta Das
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TUTTOFOOD Evolves Into A Knowledge And Business Hub

The seventh edition of TUTTOFOOD is scheduled to take place at Fiera Milano from 6 to 9 May 2019.

The event is increasingly evolving into an international hub for the agri-food industry and high-quality food systems.

The consolidated business platform, capable of creating synergies and reducing the distance between countries around the world, is gaining ground as a real hub that includes the whole chain, thanks to a rich programme of events.

The platform also allows various players to share knowledge and insights about the future of the sector.

The ability to evolve, innovate and naturally expand product offerings is the focus of the 2019 edition.


New Exhibition Zones

TUTTOWINE, the space dedicated to wine, has been created in partnership with UIV- Unione Italiana Vini, allowing buyers to explore products from both the food and beverage sectors during their time at the fair.

New areas are also dedicated to nutritional traditions – TUTTOKOSHER and TUTTOHALAL – consolidating the event’s international character.

New-product categories will be included in the sectors of the most consolidated areas of the event.

Focus on the delicatessen and gastronomy world at TUTTODELI, the world of preserves with TUTTOGROCERY; TUTTOSWEET, offering confirmation for the world of sweets and oven-baked products, while TUTTOPASTA consolidates the dry pasta segment with the expansion of historical producers and a focus on fresh pasta.


This edition will also witness two new entries – TUTTOFROZEN and TUTTOSEAFOOD – dedicated to frozen-food and fish products.

The two historic pavilions dedicated to dairy products and fresh and cured meats, TUTTODAIRY and TUTTOMEAT, are characterised by increasing product innovation.

Evolution Plaza

This year's event highlights will also see the launch of the Evolution Plaza, a digital transformation village.

This is the place where the latest digital trends will be studied in depth, with technologies that look to the future 4.0.


The topics will include product traceability, the use of 'bolder' technologies, such as artificial intelligence, and solutions related to payment platforms and deliveries.

It will also highlight the technical contributions of important partners such as Amazon Web Service, Euranet, Csqa, Gs1, Istituto Poligrafico Zecca Dello Stato, Infocert and Techdata Italia.

Leaders in the sector, including Aceto Balsamico di Modena IGP, Cioccolato di Modica IGP, Grana Padano DOP, will share success stories during the event.

Netcomm, the Italian consortium of digital commerce, will hold a training course addressing issues related to agri-food digital retail.


Retail Plaza

The concept for this section has been redesigned for this edition of the fair and will offer greater integration between exhibitors, other operators, and experts in the Italian and international retail community.

It will allow interaction between various players and involve sharing best practices and success stories related to a wide range of topics, including product assortment and positioning, pricing policies, supply chains, and the new 'People and Dialogue' approach to customers.

Retail Plaza will also be hosting the first Dried Fruit Forum, in collaboration with SG Marketing – a category that, in recent years, has experienced market development driven by the demand for healthy food and the ability of producers to interpret consumer requirements.

With a turnover of about €834 million in 2018, dried and dehydrated fruit is one of the most important segments in the agri-food industry in Italy.

Coordinated by a scientific committee along with the participation of the International Nut and Dried Fruits Council, the event will involve Italian and international professionals from the mass retail trade, production and organisation.

A Carousel Of Opportunities

A TUTTOBRAND, the awards dedicated to recognising the best brands in the food and beverage consumer goods segment in different categories, is also a part of the trade fair.

It has been organised in collaboration with the publisher New Business Media, which publishes the titles GDO Week and Mark Up.

The categories have been identified by combining market needs with reference trends in the sector.

Another distinguishing feature of the awards is the composition of the jury, which comprises opinion leaders in the sector.

The winning categories will include:
#atuttocarrello, for the best sales performance;
#atuttospot, for the best advertising campaign;
#atuttaqualità, for product excellence;
#atuttaresponsabilità, for sustainable policies;
#atuttopack, for the best packaging; and
#atuttainnovazione, for the most innovative products.

The awards ceremony will take place at a dedicated event during the fair.

Sectoral Academies

The programmes organised by the six Sectoral Academies in the fair are also growing continuously.

In addition to the engaging cooking demonstrations in collaboration with APCI (Professional Association of Italian Chefs), with the participation of the masters of the APCI National and Michelin-star chefs, the ACADEMIES will also host workshops, seminars, and presentations of data and research, with the common goal of the professional growth of those working in the field. Those of the Unione Italiana Food (formerly AIDEPI) and ASSICA are already registered in the calendar of events.

Milano Food City

Milano Food City will also be a part of this year's event and held from 3 to 9 May.

It will feature a week of meetings, debates, talks, shows, live performances, cultural-gastronomic experiences, and visits to key places in and around Milan, with hundreds of meetings open to everyone.

It will focus on solidarity, involving the whole city in a collective commitment, and see the involvement of Comune di Milano, Camera di Commercio di Milano Monza Brianza Lodi, Coldiretti Lombardia, Confcommercio Milano Lodi Monza e Brianza, Fiera Milano, Fondazione Giangiacomo Feltrinelli and Fondazione Umberto Veronesi.

As part of Milano Food City, TUTTOFOOD will also be organising numerous events that will bring exhibitors together with foodies, tourists and the public, providing them a unique opportunity to see the new consumer trends in action and gain valuable feedback on their products.


Thirty-two countries have confirmed their participation for the seventh edition of the event.

Some of these countries include Spain, Greece, Portugal, the USA, the UK and China.

It is the only Italian food event formally recognised by the US Department of Agriculture for its contribution to the country's exports.

For more information, visit

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