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Consumer Lifestyle Choices Driving Innovation In Alcohol Market, Study Finds

Published on Aug 12 2019 8:59 AM in Drinks tagged: Featured Post / Paywall / IWSR / World News / IWSR Drinks Market Analysis / Global Trend Report

Consumer Lifestyle Choices Driving Innovation In Alcohol Market, Study Finds

Changes in consumer behaviour are influencing innovation in the alcoholic beverage industry, a new report from IWSR Drinks Market Analysis has found.

According to the IWSR's annual Global Trend Report, a number of factors, including increased 'sophistication', lifestyle and ethical choices, digital engagement and social experience are contributing to the evolution of the drinks sector, as well as new product development.

Global Sophistication

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