Subscribe Login
DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Drinks

Consumer Lifestyle Choices Driving Innovation In Alcohol Market, Study Finds

By Steve Wynne-Jones
Share this article
Consumer Lifestyle Choices Driving Innovation In Alcohol Market, Study Finds

Changes in consumer behaviour are influencing innovation in the alcoholic beverage industry, a new report from IWSR Drinks Market Analysis has found.

According to the IWSR's annual Global Trend Report, a number of factors, including increased 'sophistication', lifestyle and ethical choices, digital engagement and social experience are contributing to the evolution of the drinks sector, as well as new product development.

Global Sophistication

PLEASE SUBSCRIBE OR SIGN IN TO CONTINUE READING
ESM

30 Day Free Trial

Try European Supermarket Magazine Premium

Enjoy full access to European Supermarket Magazine, our weekly
email news digest, access to all website and app content, and the latest digital
magazine for a full 30 days.

  • - Payment details required during trial sign up.
  • - You may cancel at any time up to the end of the 30-day trial period.
  • - If you continue after the trial perion, then the annual rate of €109+VAT will be debited.
Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.