Czech Consumers Opt For Traditional Tastes When Choosing Beer, Study Finds

By Steve Wynne-Jones
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Czech Consumers Opt For Traditional Tastes When Choosing Beer, Study Finds

Six in ten Czech consumers prefer traditional, pulser-style lagers when choosing beer, with just 4% opting for ale, IPA and stout, and 7% choosing non-alcoholic beers, a study has found.

According to the study, by retail chain Albert, Radler-style beers are seeing growing interest among consumers, with one-fifth of Czech consumers choosing them.

Conservative Choice

By and large, Czech consumers tend to be conservative when it comes to their beer choices, with eight out of ten preferring products from a traditional large brewery to those from smaller outlets, and six in ten preferring a consistent taste.

Commenting on the growth of non-alcoholic beers in the Czech market, Jiří Mareček, director of store communications at Albert, said, "Lagers and draft beers accounted for 80% of sales in the first half of this year, while the second highest interest was in non-alcoholic beers.

"This segment is growing steadily in sales and has already exceeded the 10% mark, which points to a changing lifestyle and emphasis on health and responsibility behind the wheel or at work. At the same time, it also proves that beer is the Czech national drink, and if the Czechs cannot choose the alcoholic variant, they will choose non-alcoholic beer."


Influencing Factors

According to the study, brand identity and price are the two most important factors for Czech consumers when selecting a beer, with few shoppers selecting beers for their food pairing possibilities.

More than half of Czech consumers enjoy a beer over the weekend, however during the working week, this drops to 16%. One in ten consumers drink beer every day, the study found.

In terms of consumption occasions, a third of Czech consumers enjoy beer 'with friends', while 17% enjoy beer during 'celebrations', and 14% while watching sports or after work.

"Consumers like to buy beer throughout the year, but it peaks during the summer and then over Christmas and Easter," said Mareček. "In the summer season, the interest in non-alcoholic flavoured beers grows the most."


© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine

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