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Pernod Ricard Upbeat On Q4 As Consumer Demand Recovers In China

By Reuters
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Pernod Ricard Upbeat On Q4 As Consumer Demand Recovers In China

French spirits group Pernod Ricard reported a bigger-than-expected decline in third-quarter sales but said it was confident of delivering a strong performance over the 2022/2023 full year, predicting 'very strong' sales in the fourth quarter.

Pernod, the world's second-biggest spirits group after Diageo, said that it expected consumer demand to recover further in China following the lifting of COVID-19 restrictions.

It also banked on more favourable comparables in the United States and in China, where it planned further price increases.

Finance chief, Helene de Tissot told Reuters the group was "very confident" about prospects for demand for its premium Martell cognac in China in the fourth quarter of its fiscal year after a March rebound.

Price increases planned for Martell in China in May would be in a mid-single to high-single digit range, she said.



The owner of Mumm champagne, Absolut vodka and Martell cognac predicted organic growth of about 10% in group profit from recurring operations in its full financial year ending June 30, with some expansion in operating margin.

"We keep increasing our prices. It gives us confidence we can protect gross margins," Tissot told analysts.

While cost inflation was expected to stay high in the final quarter of the fiscal year, logistics and distribution costs would moderate, she added.

Quarterly Highlights

Pernod Ricard reported sales of €2.39 billion ($2.64 billion) in the three months to 31 March – a 2.2% decline on a like-for-like basis, which was below analysts' expectations of 0.5% growth.


By 09:36 GMT, Pernod Ricard shares were up 0.23% at €216.70, after falling as much as 3% in early trade.

The third-quarter performance reflected high year-ago comparables in the United States and inventory adjustments after soft demand for Martell cognac during the festive season in China. Martell sales, however, rebounded strongly in March, it said. Group sales for the nine-months reached €9.5 billion euros, a like-for-like rise of 7.6%.

In the key growth market of India where sales rose 15% in the nine months, Pernod Ricard remained 'very ambitious for the short and long term' despite the regulatory challenges it faces.


Pernod was 'hopeful' it would obtain the renewal of a liquor sale licence in New Delhi, that city authorities had rejected earlier this month.

Read More: Pernod Ricard's Paul-Robert Bouhier Resigns As India MD: Sources

News by Reuters, edited by ESM – your source for the latest drinks news. Click subscribe to sign up to ESM: European Supermarket Magazine.

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