Sales of carbonated soft drinks declined by close to a fifth (19.43%) in Italy, in the period from 2006 to 2016, new research has found.
According to Assobibe-Confindustria, the Italian association of non-alcoholic beverage manufacturers, the decline during that period is due to a myriad of factors, including the economic crisis and changes in consumer habits.
The decline was most pronounced in 2016, when sales fell by 4.63% compared to the previous year.
