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Tough Vodka Market Weighs On Campari's First-Quarter Sales

Published on May 9 2018 7:59 AM in Drinks tagged: Trending Posts / Campari / Drinks / Aperol / Paywall

Tough Vodka Market Weighs On Campari's First-Quarter Sales

A tough market for vodka and weak demand in Brazil hit Campari's sales in the first quarter, although it benefitted from the growing popularity of its Aperol liqueur.

Aperol, once a niche product sold mostly in northern Italy, is now the Italian drinks group's best performer, enjoying strong demand in Europe and rising sales in the United States.

The world's sixth-largest spirits company also reported solid sales of its eponymous red bitter, Grand Marnier liqueur, and Wild Turkey bourbon.

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