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A Question Of Health – ESM Meets Ahold Delhaize's Frans Muller

As Frans Muller, chief executive of Ahold Delhaize explains, choosing to eat healthier shouldn't be a trade off for consumers. This article first appeared in ESM July/August 2022.

A lot has happened since ESM last caught up with Frans Muller in 2019 – a global pandemic, geopolitical upheaval, widespread inflation – but the Ahold Delhaize chief executive is nonetheless bullish about the future, particularly when it comes to helping its shoppers live healthier, more fulfilling lives.

Muller is a co-sponsor of The Consumer Goods Forum’s Collaboration for Healthier Lives (CHL) coalition, alongside Brian McNamara, CEO of GSK Consumer Healthcare (soon to be renamed Haleon), and Mark Schneider, CEO of Nestlé. The recent CGF Global Summit in Dublin offered the coalition the opportunity to take stock of the current challenges facing consumers, and the knock-on effect this may be having on their diets.

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