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Carrefour The Latest Retailer To Embrace The Blockchain Craze: Analysis

Published on Mar 8 2018 9:59 AM in Features tagged: Featured Post / Trending Posts / Carrefour / blockchain / Paywall / Carrefour 2022

Carrefour The Latest Retailer To Embrace The Blockchain Craze: Analysis

Earlier this week, Carrefour unveiled what it has described as 'Europe's first food blockchain' - a system that will heighten the transparency associated with its products' provenance, as well as help to optimise the retailer's supply chain.

Commenting on the launch, Laurent Vallée, Carrefour's general secretary and head of quality and food safety, said that the move was a "first in Europe", that will "provide consumers with guaranteed complete transparency as far as the traceability of our products is concerned."

In embracing efforts to improve the quality of the information it provides about its products, Carrefour should rightly be lauded.

In its home market as abroad, customers want more and more information about what they buy, and Blockchain, which is rapidly gaining prominence across Europe, offers such a platform

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