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The Private Label Issue – Aldi Nord

As part of ESM's annual Private Label Issue, we spoke to Sarah Dreckmann, managing director, international category management, Aldi Einkauf SE & Co. oHG, and Wouter Lefevere, managing director, category management, Aldi Netherlands.This article first appeared in ESM Issue 1 2021.

As one of the largest discounter chains in the world, Aldi Nord has long sought to deliver a high quality/price ratio with its private-label offering.

The group, which operates the Aldi banner in several European markets, such as the Netherlands, France, Spain, Denmark and Portugal, as well as northern Germany, recently announced the opening of its 5,000th outlet, on the Spanish island of Majorca.

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