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The Private Label Issue – Delhaize

In the most recent edition of ESM, we spoke to retailers across Europe about their private label strategies, including chatting to Raffael Li Preti, vice-president of the fresh business unit at Delhaize, about the importance of collaboration. This article first appeared in ESM Issue 3 2020.

Belgian retailer Delhaize, part of the Dutch-based Ahold Delhaize group, has made a number of shrewd investments in recent years, such as the to-go focused Fresh Atelier, as well as encouraging shoppers to eat healthier.

ESM spoke to Raffael Li Preti, vice-president of Delhaize’s fresh business unit, about the how the business is similarly seeking to embolden its private-label offer.

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