Get the app today! Download iPhone App Download Android App

The Private Label Issue – Delhaize

Published on Jun 5 2020 2:59 PM in Private Label tagged: Trending Posts / Belgium / Delhaize / Paywall / The Private Label Issue

The Private Label Issue – Delhaize

In the most recent edition of ESM, we spoke to retailers across Europe about their private label strategies, including chatting to Raffael Li Preti, vice-president of the fresh business unit at Delhaize, about the importance of collaboration. This article first appeared in ESM Issue 3 2020.

Belgian retailer Delhaize, part of the Dutch-based Ahold Delhaize group, has made a number of shrewd investments in recent years, such as the to-go focused Fresh Atelier, as well as encouraging shoppers to eat healthier.

ESM spoke to Raffael Li Preti, vice-president of Delhaize’s fresh business unit, about the how the business is similarly seeking to embolden its private-label offer.

please subscribe or sign in to continue reading

image description

Try European Supermarket Magazine PREMIUM – 30 Day FREE Trial.

A trial subscription gives unrestricted access to all premium site content, app content, weekly email content and European Supermarket Magazine digital edition for a full 30 days. Try it now!

Share on Facebook Share on Twitter Share on LinkedIn Share via Email