Features

The Private Label Issue – Lidl Denmark

By Steve Wynne-Jones
Share this article

As part of ESM's annual Private Label Issue, we spoke to Lidl Denmark's chief commercial officer Rasmus Pape, who said that innovation and embracing new categories are key to driving future private label growth. This article first appeared in ESM Issue 1 2021.

The discount channel dominates the market in Denmark, and has been bolstered by the pandemic – according to the most recent data from Statista, discounter turnover totalled DKK 9.4 billion (€1.26 billion) in the third quarter of last year.

As a major player in this category, Lidl Denmark has sought to raise the bar when it comes to private-label innovation, through partnerships with Michelin-starred chef Wassim Hallal, as well as a range of premium local producers. Its efforts haven’t gone unnoticed, with Lidl Denmark winning at least one category in successive European Private Label Awards.

PLEASE SUBSCRIBE OR SIGN IN TO CONTINUE READING

30 Day Free Trial

Try European Supermarket Magazine Premium

Enjoy full access to European Supermarket Magazine, our weekly
email news digest, access to all website and app content, and the latest digital
magazine for a full 30 days.

  • - Payment details required during trial sign up.
  • - You may cancel at any time up to the end of the 30-day trial period.
  • - If you continue after the trial perion, then the annual rate of €109+VAT will be debited.
Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days

Copyright © 2023. All rights reserved. Developed by Square1 and powered by PublisherPlus.com