Subscribe Login
DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Features

The Private Label Issue – Pingo Doce

As part of ESM's annual Private Label Issue, we spoke to Rita Manso of Pingo Doce, part of Jerónimo Martins, about the private label opportunities arising out of the pandemic. This article first appeared in ESM Issue 3 2021.

As a result of the pandemic, price and quality are valued highly by Portuguese shoppers, with private label increasingly meeting their needs. That’s according to Rita Manso, commercial director with responsibility for private brands at Pingo Doce, part of the Jerónimo Martins group, which saw private-label share rise to 36% last year, across its stores.

“In Portugal, the consumer environment was pressured by the effect of the measures implemented to control the pandemic, with clear signs of trading down in food retail observed since the beginning of the pandemic,” Manso explains. “Consumers have changed their habits, and they are even more focused on value-for-money products.

PLEASE SUBSCRIBE OR SIGN IN TO CONTINUE READING

30 Day Free Trial

Try European Supermarket Magazine Premium

Enjoy full access to European Supermarket Magazine, our weekly
email news digest, access to all website and app content, and the latest digital
magazine for a full 30 days.

  • - Payment details required during trial sign up.
  • - You may cancel at any time up to the end of the 30-day trial period.
  • - If you continue after the trial perion, then the annual rate of €109+VAT will be debited.

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days