Consumers Seeking Out Healthier Snacking Options Across Europe, Study Finds
Consumers are increasingly seeking out healthier options, including fruit and vegetables, while snacking, opening the door for greater innovation in this area, a study by FMCG Gurus has found.
According to the research firm, some 90% of consumers typically snack during the day, with 44% snacking in the afternoon. While many seek out indulgent treats while snacking – 60% typically snack on chocolate – an increasing number are snacking for health benefits, such as to boost their vitamin and mineral intake.
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