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Nestlé Sales Rise At Slowest Pace In Six Years

Published on Feb 18 2016 7:22 AM in A-Brands tagged: Featured Post / Nestlé

Nestlé Sales Rise At Slowest Pace In Six Years

Nestle SA reported the smallest annual sales gain in six years, hurt by weak Asian demand and a product recall in India, and forecast growth at a similar pace this year as raising prices becomes more difficult.

Revenue increased 4.2 per cent on an organic basis, the Vevey, Switzerland-based maker of Nespresso coffee and Gerber baby food said in a statement on Thursday. That matched analysts’ median estimate. The 150-year-old company trailed its target of about 4.5 per cent.

The KitKat maker forecast organic sales growth this year in line with that of 2015, plus improvements in margins and underlying earnings per share in constant currencies. Nestle’s long-term average goal of 5 per cent to 6 per cent growth has been out of reach in half of the eight years that Paul Bulcke has been chief executive officer.

"A disappointing end to the year for Nestle,” wrote Jeff Stent, an analyst at Exane BNP Paribas. “Guidance is underwhelming albeit realistic and there is no buyback."

Pricing boosted 2015 sales by 2 percentage points.

"We anticipate that our trading environment in 2016 will be similar to previous years with even softer pricing," Bulcke said in the statement.

Sales in the Asia Oceania Africa zone added 0.5 per cent in 2015. Europe’s largest company by market value faced a recall of its Maggi noodles in India that resulted in that market’s first quarterly loss in 15 years. The Chinese market improved towards the end of the year, Nestle said.

Nestle’s revamp of its frozen-food brands Lean Cuisine and Stouffer’s to offer healthier options such as gluten-free, high- protein and organic meals has supported growth in North America. Zone Americas sales growth was 5.5 per cent.

Chairman Peter Brabeck-Letmathe is scheduled to retire next year, and tradition would normally have Bulcke succeed him. Alain Oberhuber, an analyst at MainFirst Bank AG, has mentioned three potential candidates to take the CEO job: Chris Johnson, who runs the company’s cost-efficiency program, Laurent Freixe, who heads the Americas business, and Wan Ling Martello, who took over Nestle’s struggling Asia, Oceania and Africa region last year.

Unilever, the maker of Ben & Jerry’s ice cream, said on January 19 that it’s preparing for tougher market conditions and high volatility this year.

Nestle’s definition of organic growth excludes acquisitions, divestments and currency swings.

News by Bloomberg, edited by ESM. To subscribe to ESM: The European Supermarket Magazine, click here.

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