Corona Maker Sees Retail Beer Volumes Increase 30% In Last Four Weeks
Far from shunning the beverage, Corona beer fans in the US are purchasing increased volumes of the brand through retail channels, according to its parent, Constellation Brands.
According to Constellation, quoting IRI data, beer volume sales in off-premise locations across the US increased by more than 30% in the most recent four-week period, compared to the 52-week average.
Try European Supermarket Magazine PREMIUM – 30 Day FREE Trial.
A trial subscription gives unrestricted access to all premium site content, app content, weekly email content and European Supermarket Magazine digital edition for a full 30 days. Try it now!