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'Local' Shopping Habits Likely To Persist Well Into The Future, Study Finds

Published on Feb 16 2021 8:58 AM in Retail tagged: Featured Post / Trending Posts / Retail / UK / Convenience / Local / Paywall / Lumina Intelligence.

'Local' Shopping Habits Likely To Persist Well Into The Future, Study Finds

British consumers are likely to retain 'local' shopping habits beyond the pandemic, with more than half (53%) having shopped more locally in the past year, a new study by Lumina Intelligence has found.

The Future of Convenience Report 2021 found that a number of legacy trends in terms of shopping behaviour are likely to persist well into this year, and beyond, including among them a 'suburban migration', driven by more consumers being stuck at home.

This in turn led to greater appreciation of local businesses, the study found, with 78% of respondents saying it’s either ‘important’ or ‘very important’ to support local suppliers and retailers; 74% saying it’s either ‘important’ or ‘very important’ to support businesses who give back to the community; and 42% saying that they will continue to shop locally in the future.

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