Lidl Germany Reiterates Pledge To Reduce Sugar, Salt, In Own-Brand Products
Lidl Germany has reinforced its pledge to reduce sugar, salt and fat in its own-brand products, following the publication of an official government programme.
Before Christmas, food minister Julia Klöckner published Reduktions- und Innovationsstrategie für Zucker, Fette und Salz in Fertigprodukten, which has set targets for reduced sugar, salt and fat in food products by 2025.
Making A Commitment
Responding to the report's publication, Lidl reported that in January 2017, it had already made a commitment to reducing sugar and salt in its own-brand products by 2025, and it has already optimised many products in keeping with these guidelines.
For example, the discounter reported that the sugar content of its Crownfield cornflakes has been reduced by 35%, while its dairy products have seen a sugar reduction of around 10%, on average.
In terms of salt, the retailer's Trattoria Alfredo salami pizza has seen a reduction of around 29%, while its fresh bread and rolls have seen a salt reduction of around 13%, on average.
"The approach of Minister Klöckner coincides with our goals to reduce the amount of added salt and sugar in our own-brand products by 2025," said Jan Bock, purchasing manager at Lidl Germany.
"We have already achieved these goals in some product ranges and are pleased that the food industry is now committed to similar reductions," added Bock.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.