Lidl Launches Private-Label Brand For Croatian Products
Lidl's Croatian unit has presented a new private-label brand aimed at promoting the sale of Croatian products in foreign markets.
Croamore will initially consist of more than 90 products from Croatia, as well as some from the Balkan region. The new brand will be presented to local customers in over 30 countries, in more than 300 Lidl stores during Croatian Product Week.
The products include meat, fish, dairy products, spices, desserts and drinks.
Last year, Lidl Hrvatska exported nearly €9 million worth of Croatian products abroad – almost double the amount in 2014.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.